The Importance of Brand Marketing to Stone Industry

In the era of mobile internet, various social media such as micro-blog, micro-message, blog, forum are flourishing, and industry brands including stone have begun to pay attention to this market. Nowadays, social media has evolved into an important platform for brand self-display. Behind social media is the change of people's life style. The influence of social media on brand marketing is subversive. Stone enterprises should no longer follow the old way of "know-buy" in traditional marketing, but take a new path of "loyal user communication-diffusion of popularity-more customer purchase".

The Change of Three Elements of Brand Marketing

With the rise of mobile internet, three elements of stone brand marketing: media, consumers and channels have undergone tremendous changes. Traditional brand marketing mode is facing severe challenges. It has become a new subject to explore a marketing mode that can adapt to the characteristics of the mobile Internet era. In the era of Internet, to do brand marketing, stone enterprises are not only for the current sale of products, but to make the brand have a lasting influence, which is the essence of brand marketing. Just as brand popularity does not equal to brand, the goal of brand marketing is premium, not low price, which can make consumers produce eccentricity or emotion, which is brand marketing.

Word-of-mouth management is very important in the era of mobile Internet

At present, there is a view that advertising is dead in the Internet age. In fact, the challenge posed by the Internet is how to recognize that good communication will lead to the faster death of bad products. Especially today, when the Internet makes consumers have a high voice, word-of-mouth management is more important. Because in the past, the media was one-way, monopolistic, high unit price, and had to be put into large quantities, while in the era of mobile internet, the media was interactive, open, low-cost and free. Similarly, in the past, users (consumers) were isolated, vulnerable, and basically had no influence. In the era of mobile interconnection, users (consumers) were social, strong, and interactional, which would achieve or destroy the brand of enterprises.

Social media has a far-reaching impact on brand building

With the emergence and development of mobile internet, social media has become an online platform for people to share opinions, information, ideas and establish relationships with each other. It is composed of communities that establish network relationships with like-minded people. In a sense, every product or brand of users in the Internet era exists in social media. Even if a user is silent, his family, friends, colleagues and so on will influence him in social media. That is to say, brand users appear in groups on social media. Consumers pay more attention to the perceived impression of brands and the perceived quality of products when they shop online, which is crucial to the impact of information on social media. The deeper consumers understand the brand, the greater the influence of the brand and the greater the harvest of the value of brand assets.